The Fitness Industry Is Selling You BS; Here's How To Stop Buying It

You’ve bought some really dumb, illogical shit.

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I know I have.

For years, I choked down chalky protein powders, sandy creatine, and pre-workouts that tasted like my mouth after a long night of drinking.

The worst part? Nothing really happened.

it’s not your fault.

Our brains are hardwired to avoid things that cause us pain - It’s a reflex that has kept our species alive for thousands of years. 

(Seriously, all of our ancestors who didn’t  move away from pain got eaten by a fucking tiger.)

People who work in sales and marketing know that this is their secret weapon.

  • The life insurance guy talks to you about your family, what will they do when you die?
  • The personal trainer talks to you about how shitty you feel when you’re at the beach.

Sure -- both are selling you something that can actually help you, or the people that you love...

But problem is, these psychological ‘tricks’ can be used for good or evil.

And chances are, you're bombarded with them on a daily basis.


Sometimes, people with questionable morals come into the fitness industry and use these tactics to get you to buy into their supplement or diet.


The health and wellness industry is heavily un-regulated. The FDA won’t touch a supplement unless there are a TON of complaints, or the supplements in question have been tainted by illegal substances.

In other words,  any schmuck with a pill press and marketing skills can create a supplement company, or write an ebook about some diet with (hardly) any research to back it up.

☝️☝️☝️ This describes the majority supplements and/or diet companies. 

WTF Can I Do About It?

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For as long as you live, there will be people trying to sell you things that you don’t need, and probably shouldn’t buy.

But you can do your part -- and it's actually super easy to do.

See, all of this starts with you being able to create a ‘break’ in the action. There are certain cues that are a dead giveaway for BS.

  • Numbers that seem way too good to be true

  • Terms like “Revolutionary” “Little known secret” “Controversial”  and “The FDA doesn’t want you to know about…” (Girl, we already know the FDA doesn’t give a f*ck about supplements)

  • Transformation photos that are clearly doctored

When you hear or see this stuff, try and take a step back. Pause. Tell the salesperson you're all set. Then kick them in the shin to show that you are NOT to be messed with. Walk out.

It All Starts With You

Here’s the crazy part -- you can skip all of the aforementioned shin-kicking by simply trusting your judgement.

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Despite what people want you to think... You are FULLY equipped with the knowledge that you need to get that bikini (or speedo) bod that you’ve always wanted.

You KNOW that carrots are great for your eyes (thanks, mom) and you KNOW that french fries are not an acceptable dinner.

You KNOW that lifting weights is good for you and you KNOW that those calories from booze add up.

You know exactly what to do...

It’s about time you trust yo damn self.

The real problem boils down to two big things:

  1. Strategic application of this knowledge

  2. Patience.

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If you want to make the most of the knowledge that you already have, start with making the changes that you know you can make easily and immediately.

  • Drink more water

  • Eat vegetables

  • Have some protein with each meal

  • Eat enough food every day

  • Sleep

  • Exercise

Pick 1-2 things that you can start doing. Do them.

Then, have the patience and long-term thinking to accept that results from these things won't come overnight. 

That is where success lives.

Don’t Stop Reading Yet.

Because there’s one more thing that I want to tell you.

It’s pretty awesome.






You’ve got this, and you are a fucking rockstar.

Okay, that’s it.


Oh, and if you wanna learn more about becoming a Busy Guy Fitness Client, or if you just wanna hear my sweet voice on the phone... Fill this out.

Stanley Dutton